From September 8th through the 15th, Fashion Week will once again take the galleries, lofts, and event spaces of New York City by storm, filling them with bold colors, fresh, fearless styles, and big personalities. With the recent proposal of the “buy now, wear now” initiative by the Council of Fashion Designers of America (an attempt to keep styles fresh in the minds of potential customers, instead of allowing them to gather dust on mannequins, clothing racks, and instagram feeds for months before they are ever worn), Fashion Week is in the middle of a profound shakeup, which might be stressful for those in the industry but for the rest of us should only add to the fun. While there’s no telling what the world’s top designers will bring to the table this year, here are just a few of the names to look out for this September.
Formerly Director of Design at Bill Blass, Prabal Gurung has been classing up the runways of fashion week with dramatic, glamorous, and timeless looks for years. Recently, the designer has embraced warm bright colors and flowing lines inspired by his hometown, Nepal.
Hood by Air isn’t your granddad’s design house. Headed by Creative Director Shayne Oliver, HBA is a collaboration of designers, artists, and musicians whose work “is grounded in radical interrogations of the body as a site for limitless renegotiations of identity and meaning, imagining new possibilities for subjectivity liberated from strictures of the normal”, according to their press release. Hood by Air is what happens when streetwear and the avant-garde collide. This should be one of the more conceptually mind-blowing and bizarre shows this fall.
Rebecca Minkoff has always been a pioneer, both in her design sensibility and her social media marketing sense, so it’s no surprise that when the Council of Fashion Designers of America announced its intent to push the “buy now, wear now” initiative, Minkoff was among the first to embrace it. Minkoff’s clothes and accessories are chic, colorful, fun, feminine, and wearable, and her collections are always highly anticipated.
Maxwell Osborne and Dao-Yi Chow, the street-style gurus behind Public School, were recently tapped to head up the veteran brand DKNY. While their inaugural show for DKNY was met with mixed reviews, the duo from New York remains one of the freshest, most talented and most watched design teams in the industry.
DKNY’s Fashion Week schedule and form will probably hew pretty close to those recommended by the CFDA; for Public School, the team’s taken a bold stance by mixing their women’s and men’s lines, and showing them outside of Fashion Week.
Speaking of hot design duos, John Targon and Scott Studenberg of Baja East are quickly making a name for themselves with their relatable, global aesthetic that somehow reconciles an almost tropical vibe with a cool New York sensibility (maybe that’s why both Gwen Stefani and Lady Gaga count themselves as fans).
Runa Ray made her debut last Fashion Week with a refreshing pret-a-porter collection inspired by the folds of origami, Bengaluru fashion, and science fiction royalty. There’s no telling what direction the designer will take this season, but if her last show is any indication, her next collection will be high on imagination, structural, exquisitely tailored, and cosmic.