The Bryant: Luxury New Development on Bryant Park

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After nearly 8 years in development limbo, The Bryant, a 34-story condominium and boutique hotel overlooking Bryant Park in Midtown, has finally broken ground. Originally a parking lot with a different address (20 West 40th Street), the space languished for years as a revolving door of developers and designers tried and failed to move the project forward. The building, now under construction, is being developed by HFZ Capital Group (the group behind One Madison and Halcyon) and was redesigned by the preeminent British architect David Chipperfield. The luxury condo at 16 West 40th Street is a departure for Chipperfield, whose firm is known mostly for designing cultural and civic structures around the world, and refurbishing historic buildings and museums, most notably, the Neues Museum in Berlin. Most recently, Chipperfield was tapped by MOMA to redesign their Modern Art wing, a move which many have lauded. In The Bryant, Chipperfield and his team have created clean, luxurious, and thoughtfully designed living spaces that are steps away from virtually everything the city has to offer, including the historic New York Public Library and Broadway.

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I just visited with the developers of The Bryant last week and it’s a beautiful project. The concrete building is comprised of 57 units including everything from 1,074 sq. ft. one bedroom units going for around $2.5M, to 3 bedroom, 3 bathroom units in the $6.5M range. Each residence will occupy at least one corner of the building, with floor-to-ceiling windows providing expansive views of Bryant Park or the Empire State Building. The Bryant’s top floors will contain two triplex penthouses, each starting at around $10M.

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There is no shortage of tasteful design touches in The Bryant, and the interior surfaces have been chosen meticulously. Residences will feature oak floors equipped with radiant heat, laid in a classic herringbone pattern. Lacquered millwork and several different types of fine marble are used throughout, perhaps in a nod to Chipperfield’s history of refurbishing museums. The units appear to be full of space and light, and the design is free of clutter. Amenities will include a fully-stocked gym with a sauna, housekeeping and laundry service, private storage, porter service, and in-residence dining and catering.

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Like many developments in New York, this one has seen its share of confusion and controversy. Earlier this month, HFZ beat a $50M lawsuit filed by the owners of the neighboring Bryant Park Hotel who claimed copyright infringement because of the name of the project, despite the fact that both buildings take their name from the actual Bryant Park. But so far, classic, functional design and an amazing location have outweighed any other distractions for buyers. One 2,707 square foot four bedroom has reportedly already sold for $9.4M, and units in the building have been selling at a steady clip since sales opened in November. The Bryant won’t be complete until 2017, but with the specs that we’ve seen, David Chipperfield’s pedigree, and an amazing location (the building will stand on the last plot in the area available for residential development), this project will live up to the hype. One, two, and three bedroom units are currently available. Please contact me for more information.

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